Tuesday, May 3, 2011

...Television

Television ownership is down this year for the 1st time in 20 years. Now 96.7 percent of American households now own sets, down from 98.9 percent previously. There are 2 reasons for this decline: One is poverty. Many low-income households no longer own TV sets, most likely because they cannot afford new digital sets and antennas. The other is technological wizardry. Young people who have grown up with laptops in their hands instead of remote controls are opting not to buy TV sets when they graduate from college or enter the work force. Instead, they are subsisting on a diet of television shows and movies from the Internet. The 2nd reason is prompting Nielsen to think about a redefinition of the term "television household" to include Internet video viewers. I own many televisions, and I own computers. I do not mind watching television shows on my computer, but I love watching television shows on an actual television. It is larger, clearer, less likely to freeze or have a pop up, etc. Also if you can afford Internet then most likely you can afford cable, sense they almost force you to buy it as part of a bundle package. I do think that a lot of people are just giving television for the time being due to financial situations. Once the economy rebounds, do not hold your breath on that one, television sets will be returning back into the homes of many Americans. But for now I am going to give this news a Digit Down.

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