Thursday, March 24, 2011

...Target

Target has bested Wal-Mart for the first time in 4 years. In a price comparison of 22 everyday household items and 10 general merchandise items such as clothes and home furnishings, Target's shopping cart rang in at $269.13 (pre-tax), a hair lower than the $271.07 charged at Wal-Mart. This seem small, but some of Target's shoppers are Redcard members which give them an extra %5 off their purchases. Wal-Mart does not offer any program like this because they are an old giant and they are set in their ways. Target has been chipping away at Wal-Mart forever, but they revved things up once the recession set in. These new lower prices were seen in January and February of this year, and probably March as well. Cheaper health and beauty items, and particularly smoking cessation gum, helped Target beat Wal-Mart. Groceries and household goods such as light bulbs, trash bags and detergent was still cheaper at Wal-Mart. Eventually Wal-Mar will fall, though I think it will be mostly of their own doing, unwilling to change with the times and whatnot. Target is a fun store to shop at, much more fun that Wal-Mart, but Wal-Mart is still the largest retailer in the world. I doubt there is rain on Target's parade tough so I will give them a Digit Up.

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